Value Innovation and TRIZ activities at Samsung Electronics

—Dong-Seob Jang


In order for business to survive, it is necessary to provide differentiated value for consumers by analyzing consumer lifestyle and market trends.

GVI(Group Value Innovation) Program at Samsung Electronics is an unique methodology like Design Thinking to find product concepts that can give customers new value and experience. There are many problems to realize concepts to real products.

TRIZ has been used as problem solving tool for developing innovative products and process. It has contributed to lots of good results and showed effectiveness for R&D engineers to generate creative ideas. TRIZ experts trained every year have played key roles in solving technical problems and applying core patents.

In this presentation, Value Innovation & TRIZ activities at Samsung Electronics are shared and implementing methods and best practices are presented.

Creative A.I. as an Equal Partner of Inventors

—Valeri Tsourikov


Recent advances in A.I. technologies made possible to design a new generation of intelligent systems, which are powerful enough to be treated as creative partners of human inventors.

When A.I. system works in generative inventions mode, it uses newly published scientific effects to create novel ideas, thus automating a first phase of creativity cycle – idea generation. Because modern A.I. has access to large knowledge bases it can generate new ideas much faster compare to inventors.

At the same time human engineers and researchers still are much better in second phase – idea acceptance, because they have unformalized knowledge of psychological and cultural constraints. Also, human inventors are good at directing A.I. to most promising areas and in implementation of best concepts. Partnership between inventors and creative A.I. will result in generation of millions of novel ideas even before the industry understands the needs for new technologies.

Implementing TRIZ at GE Research: the Long-term View

—Martha Gardner, Ph.D.

Roadmap and Opportunities for Research and Applications with Systematic Innovation

— Professor D.Daniel Sheu

This subject is about systematic innovation and the research/application opportunities/ roadmap for the field. TRIZ systematic innovation methods has been broaden and proven again and again as a set of effective and systematic way to identifying innovative new products/services, solving management and business model problems innovatively, generating innovative problem solving ideas, producing high value patents, and circumventing patents. There exist opportunities for people to do research in the area and produce significant improvements to technical and management problems. However, most people focus on only some isolated aspects of the systematic innovation field without holistic view of the opportunities.

Development of an ontology of biomimetics based on Altshuller’s Matrix

— Professor Julian Vincent

Julian Vincent

The discovery of novel solutions in engineering is critical for most industries. Largely inspired by TRIZ, practical solutions can be found beyond engineering. In the wider search, the tradition of looking to biology for solutions (biomimetics) is well founded but little exploited. It turns out to be a non-trivial exercise, requiring a bridge between largely descriptive biology (functioning primarily at the molecular level) and engineering which is predictable (but at a more statistical level). We propose that the bridge is best built at the level of design, more particularly in the behaviour of solving well-defined problems, an aspect at which TRIZ excels. It turns out that an ontology is an excellent medium for this bridge. The central theorem is that there is a finite number of design problems expressed as trade-offs (Altshuller’s Matrix) and that the same (or very similar) trade-offs can be identified in biology. The ontology enables the identification and alignment of these trade-offs, thus marrying a problem in engineering with its solution in biology.

In 2008 Julian Vincent retired from the Chair of Biomimetics in the Department of Mechanical Engineering, University of Bath. His MA (zoology) was from the University of Cambridge; his PhD (insect hormones) and DSc (insect cuticle) were from the University of Sheffield. He is a professional Member of the Institute of Materials, a Chartered Engineer and a Fellow of the Institute of Mechanical Engineers. He spent most of his research career in the Zoology Department at the University of Reading, studying the mechanical design of organisms and working out ways in which aspects of the design can be used in technology.